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In the summer of 1999, the youth group led by Banning Liebscher at Bethel Church in Redding, California, launched the first Jesus Culture conference. The heart of these gatherings was to serve other churches and lead young people to experience the radical love of God. At each conference there was a strong presence of the Lord, and the youth and young adults were going back to their homes, schools, work places and churches, completely impassioned and transformed.